Regarding the term content:
“Content” is the black hole of the Internet. Incredibly well-produced videos, all sorts of songs, and articulate blog posts — they are all “content.” Are short stories “content”? I hope not, since that is one of the most soul-destroying of words, used to strip a creation of its creative effort.
Content is the creativity killer.
In order to maintain a tolerant society, the society must be intolerant of intolerance.